Fresher
Is Better When It Lasts Longer
Fresh
produce should have natural colors,
good texture, full flavors, nutrients,
and no defects. When product freshness
begins to deteriorate these essential
characteristics diminish rapidly,
directly impacting selling time, profit
margins, and consumer satisfaction.
Manufacturers and supply chains have
been searching for the quickest way
to bring their produce to market with
hopes of extending selling time so
that consumers are able to enjoy the
true "freshness"
of produce. Most companies have yet
to find the solution. Have you?
BeFresh,
the Solution for Retaining Freshness
Time is critical
when it comes to fresh produce and every
second counts. BeFresh
is developed from safe organic compounds
that prolong the freshness of vegetables,
fruits, and flowers.
BeFresh is a must during
the post-harvest handling and mixed commodity
storage of fruits, vegetables, or other
floral items. Simply inserting a BeFresh
sachet into your packaging will enable the
shelf life of fresh produce to be extended,
ensuring that the consumer receives the
freshest product.
Comparison
of oranges stored with and
without BeFresh for 14 days
at 77oF
Comparison
of bananas stored with and
without BeFresh for 5 days
at 77oF
Comparison
of broccoli stored with and
without BeFresh for 5 days
at 77oF
Problems with Ethylene Gas and Fresh Produce
Ethylene,
well-known as the 'death' or 'ripening hormone,'
plays a regulatory role in the plant growth,
development, and deterioration process.
Small amounts of ethylene gas released during
shipping and storage is the main cause of
fresh produce deterioration. Some of the
negative effects of ethylene gas on fresh
produce are obvious: shrinkage
and decay in fresh produce
and flower bulbs; russet spotting
in leafy vegetables and eggplants; yellowing
in cucumbers, broccoli and Brussels sprouts;
odor in garlic and onions;
wilting in vegetables and
cut flowers; scald and
loss of crunch in apples;
and rind breakdown in citrus.
Removal of ethylene gas in the storage and
shipping phase extends storage life, reduces
loss, and increases profits!
BeFresh Advantages
BeFresh is
safe to use and never mixes into the produce.
BeFresh prolongs storage life, reduces loss,
and increases profits. BeFresh protects
fresh produce continuously during short
and long periods of storage, transport,
and distribution. BeFresh enables manufacturers
and supply chains to provide the freshest
produce that instills consumer confidence
and assures consumer satisfaction.
Should You Worry About Ethylene Gas?
Every
plant naturally produces ethylene gas in
different quantities. Please check out table
of ethylene production and sensitivity levels
of selected fresh produce or contact
our experts for further information regarding
ethylene (i.e. production rate and sensitivity)
in the commodities you handle. We will be
glad to help!
